To strategically present the City of Newark and create a campaign that would encapsulate the energy and opportunity for Amazon to set up their second headquarters. In a bid to find a second headquarters Amazon placed a public RFP for cities across america.
Generate a campaign that drew notice from multicultural students and genuinely reflected the mission of CSI. Create attention grabbing visuals to bring through the collateral pieces. Build out large scale advertising to garner attention in transportation hubs.
Placed top 3 on a national rfp
Created and authentic story arc that remained true to the spirit of Newark
Branded the campaign