Project Description:

To capture the Carvertise activation for a city-wide campaign. The visuals needed to show the hope and energy of the people engaging in the activation. The imagery was to be used in a campaign to provide access to vaccination in the city of Newark. 


Capture warm and inviting images that showcase the activation and tell the story of a Newark moving past the pandemic. 


Successful campaign hero images

Diverse multicultural lead imagery

Created authentic visual storytelling