Project Description:
To capture the Carvertise activation for a city-wide campaign. The visuals needed to show the hope and energy of the people engaging in the activation. The imagery was to be used in a campaign to provide access to vaccination in the city of Newark.
Objective:
Capture warm and inviting images that showcase the activation and tell the story of a Newark moving past the pandemic.
Successful campaign hero images
Diverse multicultural lead imagery
Created authentic visual storytelling