CSI

Project Description:

To craft a series of media placements for the College of Staten Island (CSI) with the Office of Workforce Development and Innovation. We created media placement takeovers for the Staten Island Ferry, Citi Field, all social platforms and traditional collateral. Craft messaging and a visual narrative that encompassed the diverse student body of CSI. 

Objective: 

Generate a campaign that drew notice from multicultural students and genuinely reflected the mission of CSI. Create attention grabbing visuals to bring through the collateral pieces. Build out large scale advertising to garner attention in transportation hubs.