Hire Buy Newark
The development of a campaign that encapsulates the economic movement for the city of Newark, New Jersey’s largest city. “Newark 2020: Hire, Buy, Live Local” is an initiative with major anchor partners to hire local unemployed citizens, buy from local businesses, and encourage nearby citizens to become residents of Newark.
Objective:
Newark 2020 was a multifaceted project in which we were challenged to center the visual identity around action and movement of the campaign’s promises: to hire, buy, and live Newark
Results
Hire Newark will connect 2,020 of the city’s unemployed to full-time living wage jobs by the year 2020, cutting the employment gap between Newark and New Jersey in half.
Buy Newark will support the growth of local businesses and match them to the purchasing needs of other Newark businesses, large and small, including the anchors, which are committed to increasing overall local procurement by 2020.
Live Newark will attract more employees, faculty and students to live in the city and will provide existing residents with additional rental and homeownership choices and incentives.
