Medina for Rockefeller

Project Description:

Start The Conversation will be a short form video that enlists community members and healthcare professionals to offer guidance on how we can initiate conversations that encourage one another to get vaccinated. 

Objective:

Generate an informational and lighthearted video that portrays how productive it is for individuals to initiate positive vaccine dialogue within their own communities. Garnering community testimonials. The parameters in which they’ll be utilized during the campaign is for future marketing materials/activations