EVI + NEVI
The Newark Equitable Vaccine Initiative is the first-ever fully community-powered campaign to increase access and equity of vaccine distribution in Newark.
Create a website to include as a call-to-action and serve as a search engine for CBO’s vaccination clinics or pop-ups. Engage a city-wide campaign which aims to have a positive impact and increase local vaccination numbers powered with approved health facts on the novel virus.
Execute marketing efforts that promote campaign and vaccination events that include both digital and print advertising to maximize overall reach .
26,500 materials produced
1.8 M mobile advertising impressions
Local distribution partnerships used to expand reach on the ground
35 Vaccine Pop-up activations
Averaging 80-100 website visitors per month