Project Description:

Under Governor Phil Murphy and the steadfast leadership of Tim Sullivan and the NJEDA team, a series of programs aimed at supporting New Jersey Business owners as they move through the pandemic, this series of grants allowed small business owners to move forward, recoup losses and keep their doors open. Our agency along with two leading marketing firms architected a marketing campaign that reached into the most impacted neighborhoods. 


 To lead in the creation of a multi-platform marketing campaign, touching on the most affected areas of the state. Creating authentic messaging to help minority-, women-, and veteran-owned businesses impacted by the coronavirus pandemic. Creating a multilingual campaign focused across media and traditional touch points.


Exponentially multiplied applications by multicultural business owners.

Developed multilingual campaign components with a simultaneous approach. 

Developed comprehensive social impact 

Developed a multi partner social strategy 

Visuals that were multiculturally representative