New Jersey Redevelopment Authority

Project Description:

Under the leadership of Leslie Anderson the New Jersey Redevelopment Authority launched a grant application that would allow small businesses to receive relief from the negative impact of COVID 19. The NJRA team was focused on making an impact with businesses that truly needed economic resources. 



To craft a campaign with a partner agency that can present the grant program to the small business across municipalities that are served by NJRA. To create information sessions that allow for an open dialogue between NJRA and the business community to allow for successful application submissions. To grow the brand recognition of NJRA. 


Diversified applicants by MBW, WBE and Veterans Businesses 

Program was oversubscribed in 20 minutes 

Creating a media opportunity for brand visibility on Telemundo and Noticias 

Creation of bilingual assets for Hispanic community 

Successful Social Media Campaign 

Community impact that saved small businesses from closure