Project Description:
Newark’s own Mayor Ras J. Baraka hosts a series dedicated to informing the citizens of his city about all new initiatives and moves. Ras in 60 is oriented around conversation with guests who are passionate about the city of Newark and making contributions to moving the city forward.
Objective:
To capture the energy and spirit of the show by designing and architecting media content that entices viewers to tune in. We utilized imagery and video to craft upbeat postings.
Dynamic storytelling
Increased Viewership
Architected stronger imagery
Full branding of the Ras In 60 series