United Way of Greater Newark
United Way of Greater Newark presented a docket of challenges for MC to impact: brand reimagining on a national level, website development, enhancing public engagement and awareness of the company, consultation + expansion strategy to strengthen donor commitments.
Bringing the United Way of Greater Newark platform in line with national partners in an effort to increase traffic + provide a unified brand across their social and digital platforms. The goal for the online experience was to improve brand visibility, to present content in order of priority, while remaining dynamic + engaging.
Increased donor engagement
Central destination for programming and initiatives
Created a backend system workflow that allowed for rapid updates
Full SEO strategy for elevated visibility on top search engines